ABOUT PROJECT

FarmersOnly.com is a dating website that caters to individuals in the rural or farming community. Talk about a niche market! Their tagline, "City folks just don't get it," kind of sums up this unique approach to a dating website.

How do you appeal to rural Americans? Just like with any subculture, you need to speak their language.

Real stories of real dates are available on the site, and the idea for this campaign was mined from elements of those dates.