Eric Niederman | Advertising Creative
  • About
  • Portfolio
    • Milky Way Midnight
    • DCINY
    • Nellie's Free-Range Eggs
    • Hunter Wellies
    • FarmersOnly.com
    • Resumé
  • Other Projects
    • Proposal Video
    • Niedering Around
    • Voiceover Work
  • Contact
ABOUT PROJECT

Milky Way Midnight is the lesser-known, mysterious cousin of the famous Milky Way candy bar. It contains dark chocolate, vanilla nougat, and caramel. The challenge was to differentiate the Milky Way Midnight Bar as the sweet, dark chocolate alternative for adults.

I created a concept of a billboard that transforms at night. As drivers pass this series of billboards during the day, they will see the familiar Milky Way bar. The additional billboard with the caramel drip between is an added element meant to grab attention. At night, using lights or glowing paint, the billboard is transformed to the Milky Way Midnight bar.
Picture

Here by mistake?

Maybe you were looking for my less-talented evil twin, Derrick Diederman. I wouldn't click on his site, though. Most of his work leaves something to be desired.
  • About
  • Portfolio
    • Milky Way Midnight
    • DCINY
    • Nellie's Free-Range Eggs
    • Hunter Wellies
    • FarmersOnly.com
    • Resumé
  • Other Projects
    • Proposal Video
    • Niedering Around
    • Voiceover Work
  • Contact