Hi, I'm Eric Niederman, and for as long as I can remember, I have been in love with advertising. Every aspect of it. When I was younger, I memorized my favorite ads and even made parodies. When I watch the Super Bowl, the commercial break is my game.
So, when it came time for me to decide what to do for my career, I naturally chose this field. I have been working in the industry for over a decade now in account management, but I have always been passionate about the creative.
As an account professional, I have been behind the scenes and have seen "how the sausage is made." I understand how good creative lives, dies, or becomes a diluted version of what it began with, and I know how to pitch the right idea and frame it in the right manner. I have had ad-hoc opportunities to pitch my own ideas and even see some of them come to life, and I've taken continuing education courses in creative concepting to further cultivate that ability.
Please have a look at my portfolio and some of my other work. I hope we have an opportunity to work together!