Do more with Eric Niederman, Copywriter
IMPORTANT SELF INFORMATION
WARNINGS AND PRECAUTIONS
Prolonged Exposure to Advertising
A longstanding love of advertising may result in memorizing commercials, pausing conversations to workshop a better headline, and treating the Super Bowl as a high-stakes research event with unusually good snacks. Exposure may also cause spontaneous concepting in settings where no brief has been provided. Monitor for signs of a person saying, “Wait, I have an idea,” and allow time for the idea to be explained.
Creative Overthinking
The ability to generate lines, concepts, themes, and wedding hashtags may persist well beyond the point at which the group has selected one. In some cases, the subject may continue thinking of better options on the drive home. This is not necessarily a sign that the chosen option was wrong.
Client Presentation Reactions
Presenting creative may be associated with rapid recall of strategic rationale, unexpected confidence, and a strong desire to clarify that the work is still in development. These reactions may be more pronounced during review calls. Instruct colleagues not to mistake calmness under pressure for a lack of opinions.
Dad Joke Events
Dad jokes may occur without warning and may be enjoyed or reviled by colleagues and family. Report any adverse laughter reactions.
ADVERSE REACTIONS
The most commonly reported reactions include an urge to improve a headline, excessive enthusiasm for a clever campaign idea, and a tendency to notice advertising in places where other people are trying to get somewhere.
Lexicon and Vernacular
Ensure all your ducks are in a row and key stakeholders are aligned. Once folks are singing from the same song, we can see what we have coming down the pipe, and circle back offline. Moving forward, be cognizant of actionable deliverables to maximize efficiency.
INDICATIONS
Eric® (niederman) is intended for use in advertising, copywriting, creative leadership, art-making, idea generation, and other situations in which a clever line or theme may be helpful. May also be indicated for speaking engagements involving AI, art, and 3D printing.
If you’re still reading, you may be experiencing prolonged exposure to this website. Please continue browsing as directed.
Please see full resume and work information.
WARNINGS AND PRECAUTIONS
Prolonged Exposure to Advertising
A longstanding love of advertising may result in memorizing commercials, pausing conversations to workshop a better headline, and treating the Super Bowl as a high-stakes research event with unusually good snacks. Exposure may also cause spontaneous concepting in settings where no brief has been provided. Monitor for signs of a person saying, “Wait, I have an idea,” and allow time for the idea to be explained.
Creative Overthinking
The ability to generate lines, concepts, themes, and wedding hashtags may persist well beyond the point at which the group has selected one. In some cases, the subject may continue thinking of better options on the drive home. This is not necessarily a sign that the chosen option was wrong.
Client Presentation Reactions
Presenting creative may be associated with rapid recall of strategic rationale, unexpected confidence, and a strong desire to clarify that the work is still in development. These reactions may be more pronounced during review calls. Instruct colleagues not to mistake calmness under pressure for a lack of opinions.
Dad Joke Events
Dad jokes may occur without warning and may be enjoyed or reviled by colleagues and family. Report any adverse laughter reactions.
ADVERSE REACTIONS
The most commonly reported reactions include an urge to improve a headline, excessive enthusiasm for a clever campaign idea, and a tendency to notice advertising in places where other people are trying to get somewhere.
Lexicon and Vernacular
Ensure all your ducks are in a row and key stakeholders are aligned. Once folks are singing from the same song, we can see what we have coming down the pipe, and circle back offline. Moving forward, be cognizant of actionable deliverables to maximize efficiency.
INDICATIONS
Eric® (niederman) is intended for use in advertising, copywriting, creative leadership, art-making, idea generation, and other situations in which a clever line or theme may be helpful. May also be indicated for speaking engagements involving AI, art, and 3D printing.
If you’re still reading, you may be experiencing prolonged exposure to this website. Please continue browsing as directed.
Please see full resume and work information.